Ted learned business early on.  At the age of seventeen he was pounding the streets selling Kirby vacuum cleaners door to door. Giving him his first sales training. Before that he worked in his father's ice cream and candy business, bussing tables, sweeping floors, whatever needed to be done.

At age 21, and $96,000 in debt, he started his own candy business called, "Peterson's House Of Fudge". It was here where he began to learn the ropes of how to successfully market a business.

The candy business was where Ted began to realize the awesome power of words, not only in business but in life.  Ted began to see how diifferently his customers responded depending on the choice of words he used in the signs, print ads and mailing pieces he used for his business.

Through much determination and hard work Ted grew his candy business from one store in the beginning to ultimately 30 retail candy store franchises.

It was around this time Ted got the idea for his first book titled, "How To Form Your Own Corporation Without a Lawyer for Under $50".  This book contains all the necessary tear-out forms to incorporate yourself.   Before this book you had to pay a lawyer hundreds of dollars to set up a corporation.

As you can imagine Ted didn't make too many lawyer friends when the book became one of the best-selling business books of all time.  But business people loved the idea that they could incorporate themselves without the added expense of hiring an attorney to do it.

With the success of, "How To Form Your Own Corporation Without a Lawyer for Under $50" Ted built a book publishing empire called Enterprise Publishing, eventually leading to 14 other best-selling business books.    By 1991, Ted sold his companies to retire - That didn't last long however.  After less than a year he decided retirement was not for him.  

Around that time he started getting calls from business owners who knew of Ted's successful track record, asking for marketing help. Ted decided this would be something he would enjoy. So he began helping other businesses by consulting, conducting seminars and other speaking engagements.

Today, Ted is not only a successful international speaker and author, he is also an expert marketing consultant, and one of the most successful and highest paid copywriters in the world.

Ted is a man who talks the talk and walks the walk. He is not only incredibly generous in sharing his business knowledge. But he is also a man of sincere integrity and honesty.

It is through helping others achieve the levels of success he has enjoyed, that Ted really gets the opportunity to give back to the world.

There is nothing that gives Ted more satisfaction than when he receives a rags-to-riches success story from one of his many mentees who have studied all of his material inside and out.  Many have gone on to make millions of dollars, all as a direct result of studying the business principles Ted teaches.

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